Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Kar...
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| Format: | Article |
| Language: | English |
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Institute of Business Management
2018-06-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/331 |
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| _version_ | 1839622533173739520 |
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| author | Syed Amir Saeed Saeed ur Rehman Shahnawaz Khan Ovais Mufti Asfiya Ahmad Taimoor Sultan |
| author_facet | Syed Amir Saeed Saeed ur Rehman Shahnawaz Khan Ovais Mufti Asfiya Ahmad Taimoor Sultan |
| author_sort | Syed Amir Saeed |
| collection | DOAJ |
| description |
Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karachi, Gulshan Iqbal, TV viewing patterns are evaluated through less than ten people meters. Express news therefore decided to conduct a full survey that included the viewership patterns, the most preferred TV shows, and hosts, morning shows, and anchors. The study revealed interesting facts about the standing of Express News programs and TV viewers’ preferences of the same.
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| format | Article |
| id | doaj-art-f2b7412ee419414c8ab171ed48e4080f |
| institution | Matheson Library |
| issn | 2520-4475 2521-9359 |
| language | English |
| publishDate | 2018-06-01 |
| publisher | Institute of Business Management |
| record_format | Article |
| series | International Journal of Experiential Learning & Case Studies |
| spelling | doaj-art-f2b7412ee419414c8ab171ed48e4080f2025-07-22T00:00:53ZengInstitute of Business ManagementInternational Journal of Experiential Learning & Case Studies2520-44752521-93592018-06-0131Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns Syed Amir SaeedSaeed ur Rehman Shahnawaz KhanOvais MuftiAsfiya AhmadTaimoor Sultan Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karachi, Gulshan Iqbal, TV viewing patterns are evaluated through less than ten people meters. Express news therefore decided to conduct a full survey that included the viewership patterns, the most preferred TV shows, and hosts, morning shows, and anchors. The study revealed interesting facts about the standing of Express News programs and TV viewers’ preferences of the same. https://journals.iobm.edu.pk/index.php/ijelcs/article/view/331Consumer PreferencesExpress TVMediaViewership Patterns |
| spellingShingle | Syed Amir Saeed Saeed ur Rehman Shahnawaz Khan Ovais Mufti Asfiya Ahmad Taimoor Sultan Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns International Journal of Experiential Learning & Case Studies Consumer Preferences Express TV Media Viewership Patterns |
| title | Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns |
| title_full | Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns |
| title_fullStr | Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns |
| title_full_unstemmed | Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns |
| title_short | Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns |
| title_sort | express tv competing in a cluttered world of media for consumer preferences and viewership patterns |
| topic | Consumer Preferences Express TV Media Viewership Patterns |
| url | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/331 |
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