Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation
Green strategy practices have become a major concern for many companies seeking to achieve competitive advantage. This study aims to explore the influence of green strategy on social innovation and green innovation and its impact on competitive advantage in pharmaceutical companies. A sample of 53...
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Main Authors: | Budi Nur Siswanto, Irayanti Adriant, Rizqi Permana Sari, Agus Rahayu |
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Format: | Article |
Language: | English |
Published: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2025-02-01
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Series: | Asian Management and Business Review |
Subjects: | |
Online Access: | https://journal.uii.ac.id/AMBR/article/view/36550 |
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