A DEMATEL-based analysis of logistics determinants in online retail
Goal: The objective of this study is to perform the analysis of the logistical determinants for the purchase of a product online through the DEMATEL methodology. Design/methodology/approach: The factors that drive a customer to make a purchase online have become competitive and make it so that the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2025-07-01
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| Series: | Brazilian Journal of Operations & Production Management |
| Subjects: | |
| Online Access: | https://bjopm.org.br/bjopm/article/view/2345 |
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