Unlocking Purchase Intentions: The Impact of Social Media Marketing and E-WOM on Scarlett Products
The Indonesian cosmetics market is becoming increasingly competitive, with local brands such as Scarlett, gaining significant traction through social media. Previous studies report mixed findings regarding the influence of social media marketing and E-WOM on consumer purchase intentions. This study...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Semarang
2024-09-01
|
| Series: | Management Analysis Journal |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/journals/maj/article/view/24133 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|