Transnational business strategies of Serbian entrepreneurs in Vienna
This paper explores the transnational business strategies of Serbian entrepreneurs in Vienna by analyzing their migration trajectories, social networks, and business models. The study is based on ethnographic research and data collected through semi-structured in-depth interviews conducted...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Ethnography, SASA, Belgrade
2025-01-01
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| Series: | Glasnik Etnografskog Instituta SANU |
| Subjects: | |
| Online Access: | https://doiserbia.nb.rs/img/doi/0350-0861/2025/0350-08612501061A.pdf |
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| Summary: | This paper explores the transnational business strategies of Serbian
entrepreneurs in Vienna by analyzing their migration trajectories, social
networks, and business models. The study is based on ethnographic research
and data collected through semi-structured in-depth interviews conducted
with Serbian entrepreneurs in Vienna. By examining the narratives of the
respondents, the paper identifies key patterns in their entrepreneurial
practices, including reliance on social networks, adaptation to the Austrian
business environment, and the maintenance of economic ties with Serbia and
other countries where they operate. The main findings suggest that Serbian
entrepreneurs in Vienna actively engage in the creation of transnational
economic spaces, integrating resources, knowledge, and market strategies
across two or more countries. |
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| ISSN: | 0350-0861 2334-8259 |