Assessing the Market Readiness for Medical Cannabis in Greece: A Qualitative Study of Patient Perspectives

<b>Background:</b> The introduction of medical cannabis in Greece marks a shift in healthcare policy, yet patient attitudes remain underexplored. <b>Methods:</b> This qualitative study examines the market readiness for medical cannabis through semi-structured interviews with...

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Main Authors: Christos Ntais, Yioula Melanthiou
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Medicines
Subjects:
Online Access:https://www.mdpi.com/2305-6320/12/2/12
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author Christos Ntais
Yioula Melanthiou
author_facet Christos Ntais
Yioula Melanthiou
author_sort Christos Ntais
collection DOAJ
description <b>Background:</b> The introduction of medical cannabis in Greece marks a shift in healthcare policy, yet patient attitudes remain underexplored. <b>Methods:</b> This qualitative study examines the market readiness for medical cannabis through semi-structured interviews with 24 participants—12 users of cannabidiol (CBD)-based formulations and 12 medical cannabis-naive individuals. <b>Results:</b> CBD-experienced patients generally perceive cannabis-based treatments as beneficial for managing musculoskeletal pain, migraines, anxiety, stress and sleep disturbances, despite concerns over product quality, cost and limited medical guidance. Medical cannabis-naive participants express skepticism due to stigma and perceived insufficient evidence but acknowledge potential therapeutic value within a regulated framework. This study highlights the need for better patient education, physician training and clear regulatory guidelines to support responsible market entry. <b>Conclusions:</b> These findings offer important insights for policymakers, healthcare providers and the pharmaceutical industry, emphasizing the need for a structured, evidence-based approach to medical cannabis integration in Greece. Further research is needed to assess long-term patient experiences and the evolving impact of regulatory changes on market dynamics.
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spelling doaj-art-eed9f2e1efef4fa98c4f5d23f2c37fc02025-06-25T14:09:57ZengMDPI AGMedicines2305-63202025-05-011221210.3390/medicines12020012Assessing the Market Readiness for Medical Cannabis in Greece: A Qualitative Study of Patient PerspectivesChristos Ntais0Yioula Melanthiou1Healthcare Management Program, School of Economics & Management, Open University of Cyprus, 2220 Nicosia, CyprusDepartment of Communication and Marketing, Faculty of Communication and Media Studies, Cyprus University of Technology, 3036 Limassol, Cyprus<b>Background:</b> The introduction of medical cannabis in Greece marks a shift in healthcare policy, yet patient attitudes remain underexplored. <b>Methods:</b> This qualitative study examines the market readiness for medical cannabis through semi-structured interviews with 24 participants—12 users of cannabidiol (CBD)-based formulations and 12 medical cannabis-naive individuals. <b>Results:</b> CBD-experienced patients generally perceive cannabis-based treatments as beneficial for managing musculoskeletal pain, migraines, anxiety, stress and sleep disturbances, despite concerns over product quality, cost and limited medical guidance. Medical cannabis-naive participants express skepticism due to stigma and perceived insufficient evidence but acknowledge potential therapeutic value within a regulated framework. This study highlights the need for better patient education, physician training and clear regulatory guidelines to support responsible market entry. <b>Conclusions:</b> These findings offer important insights for policymakers, healthcare providers and the pharmaceutical industry, emphasizing the need for a structured, evidence-based approach to medical cannabis integration in Greece. Further research is needed to assess long-term patient experiences and the evolving impact of regulatory changes on market dynamics.https://www.mdpi.com/2305-6320/12/2/12medical cannabisclinical evidencesocial stigmaregulatory frameworkqualitative research
spellingShingle Christos Ntais
Yioula Melanthiou
Assessing the Market Readiness for Medical Cannabis in Greece: A Qualitative Study of Patient Perspectives
Medicines
medical cannabis
clinical evidence
social stigma
regulatory framework
qualitative research
title Assessing the Market Readiness for Medical Cannabis in Greece: A Qualitative Study of Patient Perspectives
title_full Assessing the Market Readiness for Medical Cannabis in Greece: A Qualitative Study of Patient Perspectives
title_fullStr Assessing the Market Readiness for Medical Cannabis in Greece: A Qualitative Study of Patient Perspectives
title_full_unstemmed Assessing the Market Readiness for Medical Cannabis in Greece: A Qualitative Study of Patient Perspectives
title_short Assessing the Market Readiness for Medical Cannabis in Greece: A Qualitative Study of Patient Perspectives
title_sort assessing the market readiness for medical cannabis in greece a qualitative study of patient perspectives
topic medical cannabis
clinical evidence
social stigma
regulatory framework
qualitative research
url https://www.mdpi.com/2305-6320/12/2/12
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