The Role of Artificial Intelligence in Creating New Business Models in The Digital Economy: from Digitalisation to Fully Automated Solutions
Purpose of the article is to study the impact of artificial intelligence (AI) on the transformation of business models in the digital economy. Object of the study are companies implementing AI to automate processes and improve efficiency. Subject of the study is the changes in key elements of bu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Government of the Russian Federation, Financial University
2024-12-01
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| Series: | Мир новой экономики |
| Subjects: | |
| Online Access: | https://wne.fa.ru/jour/article/view/458 |
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| _version_ | 1839580999569113088 |
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| author | S. V. Savin A. D. Murzin |
| author_facet | S. V. Savin A. D. Murzin |
| author_sort | S. V. Savin |
| collection | DOAJ |
| description | Purpose of the article is to study the impact of artificial intelligence (AI) on the transformation of business models in the digital economy. Object of the study are companies implementing AI to automate processes and improve efficiency. Subject of the study is the changes in key elements of business models: the creation, delivery, and monetization of value. Methodology includes the analysis of practical cases, the calculation of return on investment (ROI), and the assessment of reductions in operating costs. Scientific novelty lies in the development of an approach to fully automating AI-based business processes, and identifying related challenges, such as problems with trust in AI systems, and ethical aspects of its use. Practical significance of this work is to demonstrate the need for reviewing existing business models, and investing in AI infrastructure, to increase the competitiveness of companies in the digital economy. |
| format | Article |
| id | doaj-art-ee8a6c2bc6bf4b6daafab8ccc06d8b25 |
| institution | Matheson Library |
| issn | 2220-6469 2220-7872 |
| language | Russian |
| publishDate | 2024-12-01 |
| publisher | Government of the Russian Federation, Financial University |
| record_format | Article |
| series | Мир новой экономики |
| spelling | doaj-art-ee8a6c2bc6bf4b6daafab8ccc06d8b252025-08-04T10:21:28ZrusGovernment of the Russian Federation, Financial UniversityМир новой экономики2220-64692220-78722024-12-0118461710.26794/2220-6469-2024-18-4-6-17444The Role of Artificial Intelligence in Creating New Business Models in The Digital Economy: from Digitalisation to Fully Automated SolutionsS. V. Savin0A. D. Murzin1Result Region Ltd.Southern Federal UniversityPurpose of the article is to study the impact of artificial intelligence (AI) on the transformation of business models in the digital economy. Object of the study are companies implementing AI to automate processes and improve efficiency. Subject of the study is the changes in key elements of business models: the creation, delivery, and monetization of value. Methodology includes the analysis of practical cases, the calculation of return on investment (ROI), and the assessment of reductions in operating costs. Scientific novelty lies in the development of an approach to fully automating AI-based business processes, and identifying related challenges, such as problems with trust in AI systems, and ethical aspects of its use. Practical significance of this work is to demonstrate the need for reviewing existing business models, and investing in AI infrastructure, to increase the competitiveness of companies in the digital economy.https://wne.fa.ru/jour/article/view/458artificial intelligencebusiness modelsdigital economyautomationoperational efficiencyroipersonalizationai ethics |
| spellingShingle | S. V. Savin A. D. Murzin The Role of Artificial Intelligence in Creating New Business Models in The Digital Economy: from Digitalisation to Fully Automated Solutions Мир новой экономики artificial intelligence business models digital economy automation operational efficiency roi personalization ai ethics |
| title | The Role of Artificial Intelligence in Creating New Business Models in The Digital Economy: from Digitalisation to Fully Automated Solutions |
| title_full | The Role of Artificial Intelligence in Creating New Business Models in The Digital Economy: from Digitalisation to Fully Automated Solutions |
| title_fullStr | The Role of Artificial Intelligence in Creating New Business Models in The Digital Economy: from Digitalisation to Fully Automated Solutions |
| title_full_unstemmed | The Role of Artificial Intelligence in Creating New Business Models in The Digital Economy: from Digitalisation to Fully Automated Solutions |
| title_short | The Role of Artificial Intelligence in Creating New Business Models in The Digital Economy: from Digitalisation to Fully Automated Solutions |
| title_sort | role of artificial intelligence in creating new business models in the digital economy from digitalisation to fully automated solutions |
| topic | artificial intelligence business models digital economy automation operational efficiency roi personalization ai ethics |
| url | https://wne.fa.ru/jour/article/view/458 |
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