Consumer perspective of omnichannel commerce

The evolution of hypermedia space and growing saturation of the market with mobile devices, an increasing role of Big Data, which allow for multidimensional analysis of data from offline and online markets, growing popularization of solutions of Market Intelligence supported by Cloud Computing techn...

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Autor principal: Kaczorowska-Spychalska Dominika
Formato: Artículo
Lenguaje:inglés
Publicado: Faculty of Law and Economic Sciences University of Zielona Góra 2017-12-01
Colección:Management
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Acceso en línea:http://www.degruyter.com/view/j/manment.2017.21.issue-2/manment-2017-0007/manment-2017-0007.xml?format=INT
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