Consumer perspective of omnichannel commerce

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Consumer perspective of omnichannel commerce

The evolution of hypermedia space and growing saturation of the market with mobile devices, an increasing role of Big Data, which allow for multidimensional analysis of data from offline and online markets, growing popularization of solutions of Market Intelligence supported by Cloud Computing techn...

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Главный автор:	Kaczorowska-Spychalska Dominika
Формат:	Статья
Язык:	английский
Опубликовано:	Faculty of Law and Economic Sciences University of Zielona Góra 2017-12-01
Серии:	Management
Предметы:	omnichannel commerce retail trade customer Internet of Things (IoT) M31
Online-ссылка:	http://www.degruyter.com/view/j/manment.2017.21.issue-2/manment-2017-0007/manment-2017-0007.xml?format=INT
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