Information presentation: enhancing consumer purchase intention through nutritional supplement advertisement design
In recent years, how nutritional supplement advertisement design effectively influences purchase intention has emerged as a critical research focus. Traditional studies predominantly emphasize product attributes but overlook how the presentation of product features impacts consumer psychology. Throu...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Nutrition |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fnut.2025.1602346/full |
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