Humor and social norms on social media: When bible verses or memes mobilize Christians for humanitarian collective actionOpen Science Framework

Group members' decisions on whether or not to become actively involved in collective action are often guided by social norms regarding both action and inaction. Previous research tentatively suggests that humor may be a means to mock inaction norms and thereby increase mobilization for collecti...

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Bibliographic Details
Main Authors: Hedy Greijdanus, Willem van de Wetering, Casper Roos
Format: Article
Language:English
Published: Elsevier 2025-08-01
Series:Acta Psychologica
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S000169182500544X
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