APA (7th ed.) Citation

Noh, Y., Ryu, Y., & Kim, K. (2025). eSport consumption and sponsor brand equity: The mediating role of congruence. Frontiers Media S.A.

Chicago Style (17th ed.) Citation

Noh, Yeayoung, Yoonji Ryu, and Kyungyeol Kim. ESport Consumption and Sponsor Brand Equity: The Mediating Role of Congruence. Frontiers Media S.A, 2025.

MLA (9th ed.) Citation

Noh, Yeayoung, et al. ESport Consumption and Sponsor Brand Equity: The Mediating Role of Congruence. Frontiers Media S.A, 2025.