Estimating the willingness to pay for a sustainable wine using a Heckit model
Sustainability is an important challenge for wineries. Although sustainability represents a way to differentiate wines and to meet some market segment demands, it also constitutes a necessary strategy to guarantee the future development of the wine sector. However, some wineries state that productio...
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Main Authors: | Ricardo Sellers-Rubio, Juan Luis Nicolau-Gonzalbez |
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Format: | Article |
Language: | English |
Published: |
Firenze University Press
2016-12-01
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Series: | Wine Economics and Policy |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977416300163 |
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