NNOVATIVE AND MARKETING TECHNOLOGIES AS TOOLS FOR GREENING RETAIL BUSINESS

The article discusses the problems of achieving sustainable development of retail business in the context of updating the environmental agenda and minimizing the negative impact on the environment. Innovative and marketing technologies are argued as alternative tools for increasing business activity...

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Bibliographic Details
Main Authors: O. V. Godina, L. S. Maksimenko, E. V. Tatasheva
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-02-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/226
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