Female haircare purchase? Choices and Preferences- Study of South African Consumer
This study focuses on women's purchase intentions for hair care products. Purchase intentions influence the possibility of purchasing a product or service and lead to real buying behaviour and Customer’s purchase intention of haircare products depends on, among other factors: quality and value...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2025-06-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/211 |
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