Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing
Introduction: The present study aimed to explore the frontline employees in-shop motivation to influence the customers in-shop emotions. The study further proposed the conceptual foundations of the dynamic nature of value outcomes in non-fuel retail stations, where each customer perceives the intera...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2024-01-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | https://journals.usm.ac.id/index.php/the-messenger/article/view/3423 |
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