Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing

Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing

Introduction: The present study aimed to explore the frontline employees in-shop motivation to influence the customers in-shop emotions. The study further proposed the conceptual foundations of the dynamic nature of value outcomes in non-fuel retail stations, where each customer perceives the intera...

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Bibliographic Details
Main Authors: Muhammad Farrukh Abid, Muhammad Nawaz, Junaid Siddique, Satirenjit Kaur Johl, Muhammad Aamir Nadeem, Muhammad Mazhar
Format: Article
Language:English
Published: Universitas Semarang 2024-01-01
Series:Jurnal the Messenger
Subjects:
service-dominant logic
front line employee in-shop motivation
customers in-shop emotions
value creation
value destruction
Online Access:https://journals.usm.ac.id/index.php/the-messenger/article/view/3423
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