How social media involvement affect consumer purchase intention on online social networking sites: examining the mediating role of self-disclosure

How social media involvement affect consumer purchase intention on online social networking sites: examining the mediating role of self-disclosure

IntroductionSocial media has a huge impact in marketing, as evidenced by the sheer number of users and the amount of time they spend on it each day. How online social networking sites (SNS) change shopping habits and even reshape the entire consumer market has become increasingly important topic in...

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Bibliographic Details
Main Authors: Li Wan, Yuxi Lan, Jie Jian, Kehong Liu
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
self-disclosure
consumer purchase intention
social media marketing
social media
social media involvement
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1604727/full
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