Image, satisfaction, and continued usage intention in wine tourism through digital content marketing

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Image, satisfaction, and continued usage intention in wine tourism through digital content marketing

In the last decade, the rapid development of technology has increased the importance of the digital presence of service providers in wine tourism. The use of new digital technologies can help wine regions and service providers to improve the visitor experience and enhance the destination image. The...

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Dettagli Bibliografici
Autori principali:	Marina Perišić Prodan, Ana Čuić Tanković, Nikolina Ritossa
Natura:	Articolo
Lingua:	inglese
Pubblicazione:	Firenze University Press 2024-05-01
Serie:	Wine Economics and Policy
Soggetti:	digital content marketing perceived image satisfaction continued usage intention wine tourism
Accesso online:	https://oaj.fupress.net/index.php/wep/article/view/15447
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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