The impact of IRT and IDT on metaverse adoption in tourism: The moderating role of personal innovativeness among China's generation Z.
This study examines the Metaverse-a virtual world that merges entertainment, work, and social interactions-in terms of leisure tourism, using the frameworks of innovation resistance and diffusion theories. It explores the factors that drive and hinder Chinese Gen Z tourists' resistance to Metav...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0327239 |
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