The impact of IRT and IDT on metaverse adoption in tourism: The moderating role of personal innovativeness among China's generation Z.

The impact of IRT and IDT on metaverse adoption in tourism: The moderating role of personal innovativeness among China's generation Z.

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This study examines the Metaverse-a virtual world that merges entertainment, work, and social interactions-in terms of leisure tourism, using the frameworks of innovation resistance and diffusion theories. It explores the factors that drive and hinder Chinese Gen Z tourists' resistance to Metav...

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Bibliographic Details
Main Authors: Weifang Zhan, Yaru Shi, Chengpeng Lin
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0327239
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