APA (7th ed.) Citation

Shao, S., Wang, Y., Li, Z., Li, L., Shi, X., Liu, H., & Gao, Z. (2025). Strategic Interaction Between Brands and KOLs in Live-Streaming E-Commerce: An Evolutionary Game Analysis Using Prospect Theory. MDPI AG.

Chicago Style (17th ed.) Citation

Shao, Shizhe, Yonggang Wang, Zheng Li, Luxin Li, Xiuping Shi, Hao Liu, and Ziyu Gao. Strategic Interaction Between Brands and KOLs in Live-Streaming E-Commerce: An Evolutionary Game Analysis Using Prospect Theory. MDPI AG, 2025.

MLA (9th ed.) Citation

Shao, Shizhe, et al. Strategic Interaction Between Brands and KOLs in Live-Streaming E-Commerce: An Evolutionary Game Analysis Using Prospect Theory. MDPI AG, 2025.