Consumer identities and clothing style confidence: obstacles to frugal fashion and sustainable clothing consumption
High levels of textile consumption and waste have made the fashion industry one of the most polluting sectors, highlighting the need to understand the factors influencing clothing consumption. This study aims to develop a comprehensive instrument to measure clothing consumption, adapt the Clothing...
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| Format: | Article |
| Language: | English |
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Universidade de Santiago de Compostela
2025-07-01
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| Series: | Revista Galega de Economía |
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| Online Access: | https://revistas.usc.gal/index.php/rge/article/view/10608 |
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| author | Domingo Gil-Gimenez Gladys Rolo-González Ernesto Suárez |
| author_facet | Domingo Gil-Gimenez Gladys Rolo-González Ernesto Suárez |
| author_sort | Domingo Gil-Gimenez |
| collection | DOAJ |
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High levels of textile consumption and waste have made the fashion industry one of the most polluting sectors, highlighting the need to understand the factors influencing clothing consumption. This study aims to develop a comprehensive instrument to measure clothing consumption, adapt the Clothing Style Confidence Scale for use in a Spanish-speaking context, and explore explanatory models of sustainable clothing consumption. Using a convenience sample of 500 participants, including psychology undergraduate students from a Spanish public university, data was collected through an online questionnaire. The new instrument includes four dimensions: quantity of consumption, focus on fashion, focus on quality, and product disposal. The Clothing Style Confidence Scale was adapted through confirmatory factor analysis. Structural equation modeling was used to test a model examining the influence of consumer identities, environmental self-identity, frugal behavior, and clothing style confidence. The model explained 66% of the variance in clothing consumption, with style confidence and wasteful consumer identity as the strongest predictors.
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| format | Article |
| id | doaj-art-dc1d8ed3af66486e9ad6a84a874513a5 |
| institution | Matheson Library |
| issn | 1132-2799 2255-5951 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Universidade de Santiago de Compostela |
| record_format | Article |
| series | Revista Galega de Economía |
| spelling | doaj-art-dc1d8ed3af66486e9ad6a84a874513a52025-07-15T13:04:06ZengUniversidade de Santiago de CompostelaRevista Galega de Economía1132-27992255-59512025-07-0134210.15304/rge.34.2.10608Consumer identities and clothing style confidence: obstacles to frugal fashion and sustainable clothing consumptionDomingo Gil-Gimenez0Gladys Rolo-González1Ernesto Suárez2Universidad Europea Miguel de CervantesUniversidad de La Laguna, Departamento de Psicología Cognitiva, Social y Organizacional, La Laguna, Universidad de La Laguna, Departamento de Psicología Cognitiva, Social y Organizacional, La Laguna, High levels of textile consumption and waste have made the fashion industry one of the most polluting sectors, highlighting the need to understand the factors influencing clothing consumption. This study aims to develop a comprehensive instrument to measure clothing consumption, adapt the Clothing Style Confidence Scale for use in a Spanish-speaking context, and explore explanatory models of sustainable clothing consumption. Using a convenience sample of 500 participants, including psychology undergraduate students from a Spanish public university, data was collected through an online questionnaire. The new instrument includes four dimensions: quantity of consumption, focus on fashion, focus on quality, and product disposal. The Clothing Style Confidence Scale was adapted through confirmatory factor analysis. Structural equation modeling was used to test a model examining the influence of consumer identities, environmental self-identity, frugal behavior, and clothing style confidence. The model explained 66% of the variance in clothing consumption, with style confidence and wasteful consumer identity as the strongest predictors. https://revistas.usc.gal/index.php/rge/article/view/10608Clothing consumptionClothing style confidenceFrugal behaviorEnvironmental self-identityConsumer identities |
| spellingShingle | Domingo Gil-Gimenez Gladys Rolo-González Ernesto Suárez Consumer identities and clothing style confidence: obstacles to frugal fashion and sustainable clothing consumption Revista Galega de Economía Clothing consumption Clothing style confidence Frugal behavior Environmental self-identity Consumer identities |
| title | Consumer identities and clothing style confidence: obstacles to frugal fashion and sustainable clothing consumption |
| title_full | Consumer identities and clothing style confidence: obstacles to frugal fashion and sustainable clothing consumption |
| title_fullStr | Consumer identities and clothing style confidence: obstacles to frugal fashion and sustainable clothing consumption |
| title_full_unstemmed | Consumer identities and clothing style confidence: obstacles to frugal fashion and sustainable clothing consumption |
| title_short | Consumer identities and clothing style confidence: obstacles to frugal fashion and sustainable clothing consumption |
| title_sort | consumer identities and clothing style confidence obstacles to frugal fashion and sustainable clothing consumption |
| topic | Clothing consumption Clothing style confidence Frugal behavior Environmental self-identity Consumer identities |
| url | https://revistas.usc.gal/index.php/rge/article/view/10608 |
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