Strategic Manoeuvering in 2019 Campaign Speeches in the Eastern Cape Province in South Africa: Extended Pragma-Dialectical Perspective
This article investigates how political candidates in the Eastern Cape Province in South Africa employed means of strategic manoeuvring during the provincial election campaigns of 2019. It assumes the framework of the extended pragma-dialectical theory of argumentation, by first reconstructing the...
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| Format: | Article |
| Language: | English |
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University of Hradec Králové
2023-08-01
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| Series: | Modern Africa |
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| Online Access: | https://journals.uhk.cz/modernafrica/article/view/240 |
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| author | Zameka Paula Sijadu Gaspardus Mwombeki |
| author_facet | Zameka Paula Sijadu Gaspardus Mwombeki |
| author_sort | Zameka Paula Sijadu |
| collection | DOAJ |
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This article investigates how political candidates in the Eastern Cape Province in South Africa employed means of strategic manoeuvring during the provincial election campaigns of 2019. It assumes the framework of the extended pragma-dialectical theory of argumentation, by first reconstructing the argumentation structure, identifying the means of strategic manoeuvring, and finally, critically analysing the prototypical speech acts in the political campaign discourse. The data were collected from the isiXhosa newspaper I’solezwe LesiXhosa during the campaign from February to April 2019. The findings demonstrate commissives and assertives as the prototypical speech acts in the political argumentative discourse in the Eastern Cape Province. In addition, dissociation is manifested in multiple contexts to persuade the audience of the standpoint that the opposition parties are more visionary than the incumbent party, African National Congress.
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| format | Article |
| id | doaj-art-db83d674a7a74d5fbdb6324501b7d007 |
| institution | Matheson Library |
| issn | 2336-3274 2570-7558 |
| language | English |
| publishDate | 2023-08-01 |
| publisher | University of Hradec Králové |
| record_format | Article |
| series | Modern Africa |
| spelling | doaj-art-db83d674a7a74d5fbdb6324501b7d0072025-08-03T20:50:48ZengUniversity of Hradec KrálovéModern Africa2336-32742570-75582023-08-0111110.26806/modafr.v11i1.355Strategic Manoeuvering in 2019 Campaign Speeches in the Eastern Cape Province in South Africa: Extended Pragma-Dialectical PerspectiveZameka Paula Sijadu0Gaspardus Mwombeki1Stellenbosch University, South AfricaUniversity of Dar es Salaam, Tanzania This article investigates how political candidates in the Eastern Cape Province in South Africa employed means of strategic manoeuvring during the provincial election campaigns of 2019. It assumes the framework of the extended pragma-dialectical theory of argumentation, by first reconstructing the argumentation structure, identifying the means of strategic manoeuvring, and finally, critically analysing the prototypical speech acts in the political campaign discourse. The data were collected from the isiXhosa newspaper I’solezwe LesiXhosa during the campaign from February to April 2019. The findings demonstrate commissives and assertives as the prototypical speech acts in the political argumentative discourse in the Eastern Cape Province. In addition, dissociation is manifested in multiple contexts to persuade the audience of the standpoint that the opposition parties are more visionary than the incumbent party, African National Congress. https://journals.uhk.cz/modernafrica/article/view/240pragma-dialecticsargumentation theorystrategic manoeuvringpolitical campaigns |
| spellingShingle | Zameka Paula Sijadu Gaspardus Mwombeki Strategic Manoeuvering in 2019 Campaign Speeches in the Eastern Cape Province in South Africa: Extended Pragma-Dialectical Perspective Modern Africa pragma-dialectics argumentation theory strategic manoeuvring political campaigns |
| title | Strategic Manoeuvering in 2019 Campaign Speeches in the Eastern Cape Province in South Africa: Extended Pragma-Dialectical Perspective |
| title_full | Strategic Manoeuvering in 2019 Campaign Speeches in the Eastern Cape Province in South Africa: Extended Pragma-Dialectical Perspective |
| title_fullStr | Strategic Manoeuvering in 2019 Campaign Speeches in the Eastern Cape Province in South Africa: Extended Pragma-Dialectical Perspective |
| title_full_unstemmed | Strategic Manoeuvering in 2019 Campaign Speeches in the Eastern Cape Province in South Africa: Extended Pragma-Dialectical Perspective |
| title_short | Strategic Manoeuvering in 2019 Campaign Speeches in the Eastern Cape Province in South Africa: Extended Pragma-Dialectical Perspective |
| title_sort | strategic manoeuvering in 2019 campaign speeches in the eastern cape province in south africa extended pragma dialectical perspective |
| topic | pragma-dialectics argumentation theory strategic manoeuvring political campaigns |
| url | https://journals.uhk.cz/modernafrica/article/view/240 |
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