Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung
This study aims to analyze the influence of product quality, price, and service on customer loyalty in meatball stalls in Bandung, Indonesia. A quantitative approach was used with a survey method involving 111 active customers. The questionnaire instrument was tested for validity and reliability be...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7140 |
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| author | Fitriyani Fitriyani Aryanto Aryanto Evan Jaelani |
| author_facet | Fitriyani Fitriyani Aryanto Aryanto Evan Jaelani |
| author_sort | Fitriyani Fitriyani |
| collection | DOAJ |
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This study aims to analyze the influence of product quality, price, and service on customer loyalty in meatball stalls in Bandung, Indonesia. A quantitative approach was used with a survey method involving 111 active customers. The questionnaire instrument was tested for validity and reliability before being applied in regression analysis. The results show that price and service have a positive and significant effect on customer loyalty, while product quality does not. These findings indicate that customer loyalty in this culinary is more influenced by service experience and perceived economic value than by product taste quality. The study offers strategic implications for culinary business owners to focus on improving service quality and maintaining competitive pricing to sustain customer retention.
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| format | Article |
| id | doaj-art-db40cb6d06dd47df85d034fda57a7129 |
| institution | Matheson Library |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-db40cb6d06dd47df85d034fda57a71292025-07-30T16:49:42ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-07-0183Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of BandungFitriyani Fitriyani0Aryanto Aryanto1Evan Jaelani2Sekolah Tinggi Ilmu Ekonomi STAN-Indonesia Mandiri, Bandung, IndonesiaSekolah Tinggi Ilmu Ekonomi STAN-Indonesia Mandiri, Bandung, IndonesiaSekolah Tinggi Ilmu Ekonomi STAN-Indonesia Mandiri, Bandung, Indonesia This study aims to analyze the influence of product quality, price, and service on customer loyalty in meatball stalls in Bandung, Indonesia. A quantitative approach was used with a survey method involving 111 active customers. The questionnaire instrument was tested for validity and reliability before being applied in regression analysis. The results show that price and service have a positive and significant effect on customer loyalty, while product quality does not. These findings indicate that customer loyalty in this culinary is more influenced by service experience and perceived economic value than by product taste quality. The study offers strategic implications for culinary business owners to focus on improving service quality and maintaining competitive pricing to sustain customer retention. https://e-journal.uac.ac.id/index.php/iijse/article/view/7140Customer LoyaltyPriceProduct QualityService Quality |
| spellingShingle | Fitriyani Fitriyani Aryanto Aryanto Evan Jaelani Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung Indonesian Interdisciplinary Journal of Sharia Economics Customer Loyalty Price Product Quality Service Quality |
| title | Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung |
| title_full | Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung |
| title_fullStr | Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung |
| title_full_unstemmed | Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung |
| title_short | Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung |
| title_sort | analysis of factors affecting customer loyalty of meatball stalls in the city of bandung |
| topic | Customer Loyalty Price Product Quality Service Quality |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/7140 |
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