MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES
The purpose of this article is to analyze methods, approaches, technologies, and means of Internet marketing (IM), using both known and novel technologies: intelligent and blockchain ones. The objectives of the article are to analyze the problems in IM and identify the trends in ITS development in t...
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| Format: | Article |
| Language: | Russian |
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Educational institution «Belarusian State University of Informatics and Radioelectronics»
2020-03-01
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| Series: | Doklady Belorusskogo gosudarstvennogo universiteta informatiki i radioèlektroniki |
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| Online Access: | https://doklady.bsuir.by/jour/article/view/2638 |
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| _version_ | 1839567775007244288 |
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| author | U. A. Vishniakou D. A. Kachan |
| author_facet | U. A. Vishniakou D. A. Kachan |
| author_sort | U. A. Vishniakou |
| collection | DOAJ |
| description | The purpose of this article is to analyze methods, approaches, technologies, and means of Internet marketing (IM), using both known and novel technologies: intelligent and blockchain ones. The objectives of the article are to analyze the problems in IM and identify the trends in ITS development in the digital economy using intelligent and block chain technologies, develop new structural solutions, including a portal to support educational activities in general, and plan and search for creative staff in particular. We have analyzed the application of technologies in marketing activities (MA) using cloud computing, determined features thereof and demonstrated some restrictions of MA on Internet. We have also developed the proposals for improving IM in an integrated environment (traditional network and cloud) using intelligent and block chain technologies. The use of intelligent technologies for processing marketing information allows improving the quality and level of return of marketing information systems. The use of block chain technologies will reduce negative subjective interventions and increase the reliability of storing marketing information. It is proposed to develop IM on the basis of a family of intelligent agents for the evolution of intelligent marketing information systems (IMIS). In the article one can see how block chain technology is applied in IM for controlling resources and marketing operations. A new concept for the development of IM and IIMS has been presented whereby the IMIS architecture in the education system is proposed. In addition, we have presented the structure of an intellectual portal based on multi-agent technology that combines the training of university and college graduates and consumers of young professionals in economic sectors. |
| format | Article |
| id | doaj-art-d97c3ce84e8040acb45e484928d8bbf7 |
| institution | Matheson Library |
| issn | 1729-7648 |
| language | Russian |
| publishDate | 2020-03-01 |
| publisher | Educational institution «Belarusian State University of Informatics and Radioelectronics» |
| record_format | Article |
| series | Doklady Belorusskogo gosudarstvennogo universiteta informatiki i radioèlektroniki |
| spelling | doaj-art-d97c3ce84e8040acb45e484928d8bbf72025-08-04T17:38:20ZrusEducational institution «Belarusian State University of Informatics and Radioelectronics»Doklady Belorusskogo gosudarstvennogo universiteta informatiki i radioèlektroniki1729-76482020-03-01182303610.35596/1729-7648-2020-18-2-30-361573MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIESU. A. Vishniakou0D. A. Kachan1Belarusian State University of Informatics and RadioelectronicsBelarusian State University of Informatics and RadioelectronicsThe purpose of this article is to analyze methods, approaches, technologies, and means of Internet marketing (IM), using both known and novel technologies: intelligent and blockchain ones. The objectives of the article are to analyze the problems in IM and identify the trends in ITS development in the digital economy using intelligent and block chain technologies, develop new structural solutions, including a portal to support educational activities in general, and plan and search for creative staff in particular. We have analyzed the application of technologies in marketing activities (MA) using cloud computing, determined features thereof and demonstrated some restrictions of MA on Internet. We have also developed the proposals for improving IM in an integrated environment (traditional network and cloud) using intelligent and block chain technologies. The use of intelligent technologies for processing marketing information allows improving the quality and level of return of marketing information systems. The use of block chain technologies will reduce negative subjective interventions and increase the reliability of storing marketing information. It is proposed to develop IM on the basis of a family of intelligent agents for the evolution of intelligent marketing information systems (IMIS). In the article one can see how block chain technology is applied in IM for controlling resources and marketing operations. A new concept for the development of IM and IIMS has been presented whereby the IMIS architecture in the education system is proposed. In addition, we have presented the structure of an intellectual portal based on multi-agent technology that combines the training of university and college graduates and consumers of young professionals in economic sectors.https://doklady.bsuir.by/jour/article/view/2638intelligentblock chain technologiesmarketing activitiesintegrated environmentmarketing information systemtool platformmulti-agent technologies |
| spellingShingle | U. A. Vishniakou D. A. Kachan MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES Doklady Belorusskogo gosudarstvennogo universiteta informatiki i radioèlektroniki intelligent block chain technologies marketing activities integrated environment marketing information system tool platform multi-agent technologies |
| title | MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES |
| title_full | MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES |
| title_fullStr | MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES |
| title_full_unstemmed | MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES |
| title_short | MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES |
| title_sort | management of internet marketing in education system with block chain technologies |
| topic | intelligent block chain technologies marketing activities integrated environment marketing information system tool platform multi-agent technologies |
| url | https://doklady.bsuir.by/jour/article/view/2638 |
| work_keys_str_mv | AT uavishniakou managementofinternetmarketingineducationsystemwithblockchaintechnologies AT dakachan managementofinternetmarketingineducationsystemwithblockchaintechnologies |