Using web analytics tools to assess the effectiveness of means for promoting library resources

This article is devoted to analysis of the technologies effectiveness to promote library resources. The first part explores using web analytics and its tools in the library. The study of existing approaches to choose web metrics allows identifying the following key metrics to assess the effectivenes...

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Bibliographic Details
Main Authors: O. M. Udartseva, A. E. Rykhtorova
Format: Article
Language:Russian
Published: Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library 2018-06-01
Series:Библиосфера
Subjects:
Online Access:https://www.bibliosphere.ru/jour/article/view/243
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