THE INFLUENCE OF BRAND TRUST, LIVE PROMO, AND PRICE ON CONSUMER PURCHASING INTEREST IN TIKTOK SHOP IN THE SOUTH SULAWESI REGION

THE INFLUENCE OF BRAND TRUST, LIVE PROMO, AND PRICE ON CONSUMER PURCHASING INTEREST IN TIKTOK SHOP IN THE SOUTH SULAWESI REGION

This research aims to examine the impact of Brand Trust, Live Promo, and Price on Consumer Purchasing Interest in TikTok Shop. The study focuses on TikTok Shop users in the South Sulawesi area, with the exact number of respondents not being specified. A total of 200 respondents participated in the...

Full description

Saved in:
Bibliographic Details
Main Authors: Novi Angreni, Edi Maszudi, Adil Adil
Format: Article
Language:English
Published: Universitas Nusa Cendana 2025-07-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Brand Trust
Live Promo
Price
Purchase Interest
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/20456
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items