Case Studies of Design-Driven Regenerative Strategies for Business Change
Corporate resilience is becoming crucial for European businesses, that must adapt and thrive amidst disruptions. While business management is essential, the Design field also plays a critical role in fostering resilience. This research explores how design-driven strategies can support business trans...
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| Format: | Article |
| Language: | English |
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Bologna University press
2024-12-01
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| Series: | DIID |
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| Online Access: | https://www.diid.it/diid/index.php/diid/article/view/440 |
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| _version_ | 1839630018143059968 |
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| author | Eva Vanessa Bruno Beatrice Lerma |
| author_facet | Eva Vanessa Bruno Beatrice Lerma |
| author_sort | Eva Vanessa Bruno |
| collection | DOAJ |
| description | Corporate resilience is becoming crucial for European businesses, that must adapt and thrive amidst disruptions. While business management is essential, the Design field also plays a critical role in fostering resilience. This research explores how design-driven strategies can support business transformation, integrating Design to address business fragility. The study focuses on Industrial Conversion (IC) and Product Diversification (PD) as strategic approaches, positioning Design as a tool for Strategic Innovation capable of identifying emerging trends and translating them into new products and services. Using qualitative case-based reasoning, the research analyzes 95 case studies of Italian companies, highlighting design-driven strategies through a multilevel Dataset Visualization. This approach reveals patterns and insights, providing valuable guidelines for implementing effective, design-led business transformations for the Design community and manufacturing companies. |
| format | Article |
| id | doaj-art-d1a88ec71bc44e8e86c0e23dc97d438a |
| institution | Matheson Library |
| issn | 2785-2245 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Bologna University press |
| record_format | Article |
| series | DIID |
| spelling | doaj-art-d1a88ec71bc44e8e86c0e23dc97d438a2025-07-14T12:13:48ZengBologna University pressDIID2785-22452024-12-0184121210.30682/diid8424h440Case Studies of Design-Driven Regenerative Strategies for Business ChangeEva Vanessa Bruno0https://orcid.org/0000-0002-7934-3502Beatrice Lerma1https://orcid.org/0000-0002-4928-314XPolitecnico di TorinoPolitecnico di TorinoCorporate resilience is becoming crucial for European businesses, that must adapt and thrive amidst disruptions. While business management is essential, the Design field also plays a critical role in fostering resilience. This research explores how design-driven strategies can support business transformation, integrating Design to address business fragility. The study focuses on Industrial Conversion (IC) and Product Diversification (PD) as strategic approaches, positioning Design as a tool for Strategic Innovation capable of identifying emerging trends and translating them into new products and services. Using qualitative case-based reasoning, the research analyzes 95 case studies of Italian companies, highlighting design-driven strategies through a multilevel Dataset Visualization. This approach reveals patterns and insights, providing valuable guidelines for implementing effective, design-led business transformations for the Design community and manufacturing companies.https://www.diid.it/diid/index.php/diid/article/view/440industrial conversionfuture studiesadvanced designdesign exploration |
| spellingShingle | Eva Vanessa Bruno Beatrice Lerma Case Studies of Design-Driven Regenerative Strategies for Business Change DIID industrial conversion future studies advanced design design exploration |
| title | Case Studies of Design-Driven Regenerative Strategies for Business Change |
| title_full | Case Studies of Design-Driven Regenerative Strategies for Business Change |
| title_fullStr | Case Studies of Design-Driven Regenerative Strategies for Business Change |
| title_full_unstemmed | Case Studies of Design-Driven Regenerative Strategies for Business Change |
| title_short | Case Studies of Design-Driven Regenerative Strategies for Business Change |
| title_sort | case studies of design driven regenerative strategies for business change |
| topic | industrial conversion future studies advanced design design exploration |
| url | https://www.diid.it/diid/index.php/diid/article/view/440 |
| work_keys_str_mv | AT evavanessabruno casestudiesofdesigndrivenregenerativestrategiesforbusinesschange AT beatricelerma casestudiesofdesigndrivenregenerativestrategiesforbusinesschange |