AI product knowledge as moderator of trust and attitude in usage intention: a study of Indonesian postgraduates
This study examined the moderating effect of knowledge on artificial intelligence (AI) products in the relationship between trust, attitude, and intention to use technology among Indonesian postgraduate students. Using a quantitative approach with SEM-PLS on 260 respondents, the study’s novelty lies...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2526799 |
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