The effect of YouTube advertisements with skip-button function on young Egyptian women’s purchasing behavior
<p>This research paper aims at evaluating how entertainment, customization and perceived intrusiveness of the skippable in-stream YouTube advertisement can affect Egyptian millennial women’s attitude towards the skippable in-stream advertisement content, defining the relationship between attit...
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| Main Authors: | , , |
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| Format: | Article |
| Sprog: | engelsk |
| Udgivet: |
Academy Publishing Center
2023-10-01
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| Serier: | Insights into Language, Culture and Communication |
| Fag: | |
| Online adgang: | http://apc.aast.edu/ojs/index.php/ILCC/article/view/693 |
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