The Effect of Security, Convenience, and Effectiveness of Using BSI Mobile on Student Customers Satisfaction

This study aims to describe the extent to which the safety, convenience, and effectiveness of using BSI Mobile affect the level of customer satisfaction with transactions. A total of 100 customers who actively use the service were selected as research samples with purposive sampling techniques. Prim...

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Main Authors: Muhammad Gusti Farhan, Ade Ananto Terminanto
Format: Article
Language:English
Published: UIN Maulana Malik Ibrahim Malang 2025-07-01
Series:Maliki Islamic Economics Journal
Subjects:
Online Access:https://ejournal.uin-malang.ac.id/index.php/m-iecjournal/article/view/29881
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author Muhammad Gusti Farhan
Ade Ananto Terminanto
author_facet Muhammad Gusti Farhan
Ade Ananto Terminanto
author_sort Muhammad Gusti Farhan
collection DOAJ
description This study aims to describe the extent to which the safety, convenience, and effectiveness of using BSI Mobile affect the level of customer satisfaction with transactions. A total of 100 customers who actively use the service were selected as research samples with purposive sampling techniques. Primary data obtained through the Likert scale questionnaire were analysed using Partial Least Squares (PLS) to test the research hypothesis. The results showed that there was a positive correlation between the three independent variables and the dependent variables. However, further analysis shows that only the security dimension contributes significantly to the increase in customer satisfaction. This finding has important implications for the bank in an effort to improve the quality of BSI Mobile services.
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spelling doaj-art-cdddaa6dd7ff43679f70083c47cb6e3d2025-07-23T05:41:17ZengUIN Maulana Malik Ibrahim MalangMaliki Islamic Economics Journal2798-03832797-81252025-07-0151567710.18860/miec.v5i1.298819070The Effect of Security, Convenience, and Effectiveness of Using BSI Mobile on Student Customers SatisfactionMuhammad Gusti Farhan0Ade Ananto Terminanto1UIN Syarif Hidayatullah JakartaUIN Syarif Hidayatullah JakartaThis study aims to describe the extent to which the safety, convenience, and effectiveness of using BSI Mobile affect the level of customer satisfaction with transactions. A total of 100 customers who actively use the service were selected as research samples with purposive sampling techniques. Primary data obtained through the Likert scale questionnaire were analysed using Partial Least Squares (PLS) to test the research hypothesis. The results showed that there was a positive correlation between the three independent variables and the dependent variables. However, further analysis shows that only the security dimension contributes significantly to the increase in customer satisfaction. This finding has important implications for the bank in an effort to improve the quality of BSI Mobile services.https://ejournal.uin-malang.ac.id/index.php/m-iecjournal/article/view/29881securityconvenienceeffectivenesscustomer satisfactionbsi mobile
spellingShingle Muhammad Gusti Farhan
Ade Ananto Terminanto
The Effect of Security, Convenience, and Effectiveness of Using BSI Mobile on Student Customers Satisfaction
Maliki Islamic Economics Journal
security
convenience
effectiveness
customer satisfaction
bsi mobile
title The Effect of Security, Convenience, and Effectiveness of Using BSI Mobile on Student Customers Satisfaction
title_full The Effect of Security, Convenience, and Effectiveness of Using BSI Mobile on Student Customers Satisfaction
title_fullStr The Effect of Security, Convenience, and Effectiveness of Using BSI Mobile on Student Customers Satisfaction
title_full_unstemmed The Effect of Security, Convenience, and Effectiveness of Using BSI Mobile on Student Customers Satisfaction
title_short The Effect of Security, Convenience, and Effectiveness of Using BSI Mobile on Student Customers Satisfaction
title_sort effect of security convenience and effectiveness of using bsi mobile on student customers satisfaction
topic security
convenience
effectiveness
customer satisfaction
bsi mobile
url https://ejournal.uin-malang.ac.id/index.php/m-iecjournal/article/view/29881
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