Evaluating Audience Engagement as a Measure of Digital Diplomacy Effectiveness
This article presents relevant tools for analyzing engagement in digital diplomacy, where ‘engagement’ is defined as the two-way interaction between a digital diplomacy channel on social media and its users. Existing methods for evaluating engagement often fail to fully utilize the available data or...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MGIMO University Press
2024-09-01
|
| Series: | Vestnik MGIMO-Universiteta |
| Subjects: | |
| Online Access: | https://www.vestnik.mgimo.ru/jour/article/view/3739 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
