Consumers’ willingness to pay for ethical consumption initiatives on e-commerce platforms

Despite China’s fast-growing e-commerce and its great achievement in promoting poverty alleviation through consumption, little is known about Chinese consumers’ online ethical consumption. Using the payment card elicitation method, this paper designs a within-subject survey and a between-subject sur...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Er-peng WANG, Ning AN, Xian-hui GENG, Zhifeng GAO, Emmanuel KIPROP
Formáid: Alt
Teanga:Béarla
Foilsithe / Cruthaithe: KeAi Communications Co., Ltd. 2021-04-01
Sraith:Journal of Integrative Agriculture
Ábhair:
Rochtain ar líne:http://www.sciencedirect.com/science/article/pii/S2095311920635845
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