Consumers’ willingness to pay for ethical consumption initiatives on e-commerce platforms
Despite China’s fast-growing e-commerce and its great achievement in promoting poverty alleviation through consumption, little is known about Chinese consumers’ online ethical consumption. Using the payment card elicitation method, this paper designs a within-subject survey and a between-subject sur...
Sábháilte in:
| Príomhchruthaitheoirí: | , , , , |
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| Formáid: | Alt |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
KeAi Communications Co., Ltd.
2021-04-01
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| Sraith: | Journal of Integrative Agriculture |
| Ábhair: | |
| Rochtain ar líne: | http://www.sciencedirect.com/science/article/pii/S2095311920635845 |
| Clibeanna: |
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