Analyzing the Influence of COVID-19 on the E-Commerce Customer’s Retail Experience in the Supermarket Industry: Insights from Brazil

Analyzing the Influence of COVID-19 on the E-Commerce Customer’s Retail Experience in the Supermarket Industry: Insights from Brazil

<i>Background</i>: E-commerce’s convenience, speed, and ability to overcome geographical barriers have made it increasingly popular across industries. This study analyzed the impact of the COVID-19 pandemic on customer experience and satisfaction in supermarket retail e-commerce in the B...

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Bibliographic Details
Main Authors: Beatriz Moschetta Cunha, Carolina Kato Lettieri, Giulia Wiltenburg Cadena, Veridiana Rotondaro Pereira
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Logistics
Subjects:
e-commerce market
customer satisfaction
COVID-19 pandemic
Online Access:https://www.mdpi.com/2305-6290/7/3/53
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