PSYCHOLOGY OF CONSUMER CHOICE AND ITS INFLUENCE ON PRICING IN MARKET CONDITIONS
The schemes of the decision-making process of an individual when consuming various goods and services using the components of economic psychology have been considered. Relevant from the point of view of economic psychology characteristics of buyer behavior that have a direct impact on his attitude t...
Saved in:
Main Authors: | I. L. Goncharov, O. A. Gorelova |
---|---|
Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2020-09-01
|
Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/2355 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Profiling the high frequency wine consumer by price segmentation in the US market
by: Liz Thach, et al.
Published: (2015-06-01) -
Heuristic vs Formalized Pricing in Consumer Markets: The Role of Price Perception Factors
by: V. V. Gerasimenko, et al.
Published: (2025-03-01) -
“Cultural Code” of a Virtual Personality: Social Safety in the Digital Age
by: Andrey V. Ivanov, et al.
Published: (2025-12-01) -
On d-prime hyperideals of hyperrings
by: Maryam Akhoundi, et al.
Published: (2024-12-01) -
Current non–price factors of consumer behavior
by: U. V. Palchikova, et al.
Published: (2023-06-01)