MANAGEMENT INFORMATION SYSTEMS IN THE COMPLEX OF MARKETING SUPPORT OF PRODUCT QUALITY IN THE AI ECONOMY

MANAGEMENT INFORMATION SYSTEMS IN THE COMPLEX OF MARKETING SUPPORT OF PRODUCT QUALITY IN THE AI ECONOMY

We performed a comprehensive analysis of the indicators and efficiency of implementing management information systems in the complex of marketing support of product quality in the AI economy. The research object is intellectual marketing information systems, which are used in the world market, namel...

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Bibliographic Details
Main Authors: Marina O. Omurbekova, Mukaddas A. Dzhorobaeva, Zhumagul K. Umarbekova, Tulkin Z. Teshabaev, Elena G. Popkova
Format: Article
Language:English
Published: University of Kragujevac 2025-06-01
Series:Proceedings on Engineering Sciences
Subjects:
management information systems
complex of marketing support
product quality
ai economy
intellectual marketing information systems
machine learning
Online Access:https://pesjournal.net/journal/v7-n2/43.pdf
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