Entwicklung einer sprachenpolitischen Maßnahme in einem multinationalen Unternehmen in der Tschechischen Republik
The article presents partial results of a study on market-oriented multilingualism and its strategic management in the workplace of a multinational company in the Czech Republic. The study incorporates the language management theory and the ethnography of communication. The data were primarily based...
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| Format: | Article |
| Language: | Czech |
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Karolinum Press
2025-07-01
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| Series: | Acta Universitatis Carolinae: Philologica |
| Online Access: | http://www.karolinum.cz/doi/10.14712/24646830.2025.4 |
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| Summary: | The article presents partial results of a study on market-oriented multilingualism and its strategic management in the workplace of a multinational company in the Czech Republic. The study incorporates the language management theory and the ethnography of communication. The data were primarily based on participant observations and a complete integration into the field of study. The presented example illustrates how language policy measures are being created, by whom, under what circumstances, and which methods influence the decision-making process. |
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| ISSN: | 0567-8269 2464-6830 |