Digital Marketing Tools for Preserving Cultural Heritage in the Context of Sustainable Urban Development

Digital Marketing Tools for Preserving Cultural Heritage in the Context of Sustainable Urban Development

The article is concerned with researching the possibilities of using digital marketing tools in the area of cultural heritage preservation in the context of sustainable urban development. The main focus is on innovative technologies, in particular, on the use of the holographic system “HYPERVSN”, wh...

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Bibliographic Details
Main Authors: Tatyana Oklander, Anastasiia Pandas, Mykhailo Oklander, Oksana Yashkina, Hlib Chaban
Format: Article
Language:English
Published: Anhalt University of Applied Sciences 2025-04-01
Series:Proceedings of the International Conference on Applied Innovations in IT
Subjects:
municipal marketing. digital marketing. digital technologies. investment resources. branding. brand marketing. marketing strategy. cultural heritage. sustainable urban development. hypervsn
Online Access:https://icaiit.org/paper.php?paper=13th_ICAIIT_1/5_7
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