The Museum Outside Museum
Science museums have the important cultural mission of mentoring society in scientific and technological progress. To pursue this objective many resources have been invested in digital communication and marketing, but this is not sufficient to reach audiences that are not engaged with scientific cul...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bologna University press
2024-12-01
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| Series: | DIID |
| Subjects: | |
| Online Access: | https://www.diid.it/diid/index.php/diid/article/view/350 |
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| _version_ | 1839630015147278336 |
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| author | Giovanna Nichilò Carla Langella |
| author_facet | Giovanna Nichilò Carla Langella |
| author_sort | Giovanna Nichilò |
| collection | DOAJ |
| description | Science museums have the important cultural mission of mentoring society in scientific and technological progress. To pursue this objective many resources have been invested in digital communication and marketing, but this is not sufficient to reach audiences that are not engaged with scientific culture. To overcome the challenge of attracting uninterested visitors, some museums have chosen to extend their outreach beyond physical walls occupying highly frequented public spaces. This approach aims to capture the attention of citizens through exhibits and environments that encourage curiosity, entertainment, exploration, creativity, and social connection. By reviewing the international literature and project examples in this field, the paper proposes new audience development strategies for science museums to rethink the relationship between museums and society through a “museum outside the walls” inclusive perspective. |
| format | Article |
| id | doaj-art-c36be2fa737b4d0bafc4a3fadd836ae4 |
| institution | Matheson Library |
| issn | 2785-2245 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Bologna University press |
| record_format | Article |
| series | DIID |
| spelling | doaj-art-c36be2fa737b4d0bafc4a3fadd836ae42025-07-14T12:13:48ZengBologna University pressDIID2785-22452024-12-0184121210.30682/diid8424k350The Museum Outside MuseumGiovanna Nichilò0https://orcid.org/0000-0002-7308-2268Carla Langella1https://orcid.org/0000-0002-4346-656XUniversità Iuav di VeneziaUniversità degli Studi di Napoli Federico IIScience museums have the important cultural mission of mentoring society in scientific and technological progress. To pursue this objective many resources have been invested in digital communication and marketing, but this is not sufficient to reach audiences that are not engaged with scientific culture. To overcome the challenge of attracting uninterested visitors, some museums have chosen to extend their outreach beyond physical walls occupying highly frequented public spaces. This approach aims to capture the attention of citizens through exhibits and environments that encourage curiosity, entertainment, exploration, creativity, and social connection. By reviewing the international literature and project examples in this field, the paper proposes new audience development strategies for science museums to rethink the relationship between museums and society through a “museum outside the walls” inclusive perspective.https://www.diid.it/diid/index.php/diid/article/view/350outside museumexhibition designscientific museumaudience developmentdesign for science communication |
| spellingShingle | Giovanna Nichilò Carla Langella The Museum Outside Museum DIID outside museum exhibition design scientific museum audience development design for science communication |
| title | The Museum Outside Museum |
| title_full | The Museum Outside Museum |
| title_fullStr | The Museum Outside Museum |
| title_full_unstemmed | The Museum Outside Museum |
| title_short | The Museum Outside Museum |
| title_sort | museum outside museum |
| topic | outside museum exhibition design scientific museum audience development design for science communication |
| url | https://www.diid.it/diid/index.php/diid/article/view/350 |
| work_keys_str_mv | AT giovannanichilo themuseumoutsidemuseum AT carlalangella themuseumoutsidemuseum AT giovannanichilo museumoutsidemuseum AT carlalangella museumoutsidemuseum |