VLOGGER-BOYS AND VLOGGER-GIRLS! LINGUISTIC AND STYLISTIC CHARACTERISTICS OF GENDER AS A SOCIAL FACTOR IN THE SPEECH OF BULGARIAN SOCIAL MEDIA
This paper presents a study carried out through a combination of correlative and behavioral approaches of the characteristics of male and female speech styles. The research is based on social media monitoring. At the end of the 1990s, the American sociolinguist Deborah Tannen summarized after many...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Bulgarian |
| Published: |
South-West University "Neofit Rilski" Publishing House
2025-07-01
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| Series: | Езиков свят |
| Subjects: | |
| Online Access: | https://ezikovsvyat.swu.bg/images/stories/issue_23_2_red/9._Chamovska_Mitsova_97-106.pdf |
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| Summary: | This paper presents a study carried out through a combination of correlative and behavioral approaches
of the characteristics of male and female speech styles. The research is based on social media monitoring.
At the end of the 1990s, the American sociolinguist Deborah Tannen summarized after many years of included
observations in a natural environment that women and men, as representatives of social groups determined by sex, demonstrate
differences in their speech and behavioral styles.
The main goal of this study is to proceed to what extent Tannen's conclusions apply to the Bulgarian speech and
social reality some thirty years later and in a new communicative environment - the online communicative environment of
social media. According to a methodology developed by the authors of the paper, sociolinguistic monitoring of publicly
available vlogs on the YouTube internet platform was carried out. According to predetermined sociolinguistic factors such as
gender and age, vlogs of 9 young women and 9 young men were selected, and a classification of common linguistic and
stylistic features in the speech appearances of the vlogger informants was made. The conclusions of the conducted research
after analysis of the language material and performed classification are that the speech, stylistic and behavioral features
described by Tannen in the linguistic manifestations of men and women, both in the 1990s, and today - in the communication
conditions of the 2020s, have not undergone any particular changes. |
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| ISSN: | 1312-0484 2603-4026 |