3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News

Introduction: Governmental responses to the pandemic vary by country. This study seeks to evaluate the Government's preliminary crisis rhetoric by employing a framing typology frequently utilised in Public Relations as reported in mass media across Indonesia, Malaysia, and Singapore. This study...

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Main Authors: Diyah Indiyati, Akmar Hayati Ahmad Ghazali, Yulanda Trisula Sidarta Yohanes, Siti Chotijah
Format: Article
Language:English
Published: Universitas Semarang 2025-01-01
Series:Jurnal the Messenger
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Online Access:https://journals.usm.ac.id/index.php/the-messenger/article/view/9048
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author Diyah Indiyati
Akmar Hayati Ahmad Ghazali
Yulanda Trisula Sidarta Yohanes
Siti Chotijah
author_facet Diyah Indiyati
Akmar Hayati Ahmad Ghazali
Yulanda Trisula Sidarta Yohanes
Siti Chotijah
author_sort Diyah Indiyati
collection DOAJ
description Introduction: Governmental responses to the pandemic vary by country. This study seeks to evaluate the Government's preliminary crisis rhetoric by employing a framing typology frequently utilised in Public Relations as reported in mass media across Indonesia, Malaysia, and Singapore. This study examines articles regarding government narratives published from January to March 2020 in Detik.com, Straitstimes.com, and Thestar.com. A total of 22.338 news reports about the pandemic were retrieved from the respective media. The three media was selected due to its national reach and readership. Methods: This paper employs qualitative-thematic and content analysis to analyze the materials collected from internet news sources. The study was conducted systematically, involving several steps. A thematic analysis was performed on the government messages to reveal governments’ initial crisis intersecting concept of crisis rhetoric and framing typology in PR. Findings: The Indonesian Government adopted the rhetorical appeal of ‘kairos’, ‘ethos’, and ‘pathos’ as means of persuasion to build the frame of choice and issues in the messages to the public. The Malaysian Government exhibited ‘ethos’ and ‘pathos’ appeal to build frame of responsibility and action in the messages carried out by the Government in the mass media. Meanwhile, the Singapore government uses the rhetorical appeal of ‘logos’ and ‘ethos’ in creating frame of action, responsibility, and situations that exist in the news covering government statements from Singapore. Originality: Studies linking framing with rhetoric are scarce, mostly framing analysis focusing more on the journalist activities in constructing the frame within the news.
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spelling doaj-art-c03fbf2f2e3546988a23faa1b17c47342025-07-02T02:53:10ZengUniversitas SemarangJurnal the Messenger2086-15592527-28102025-01-0115321022910.26623/themessenger.v15i3.904874493 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online NewsDiyah Indiyati0https://orcid.org/0000-0003-1971-6183Akmar Hayati Ahmad Ghazali1Yulanda Trisula Sidarta Yohanes2Siti Chotijah3Universitas Mataram(SCOPUS ID: 56366918200); Universiti Putra MalaysiaUniversitas MataramSTMM MMTC YogyakartaIntroduction: Governmental responses to the pandemic vary by country. This study seeks to evaluate the Government's preliminary crisis rhetoric by employing a framing typology frequently utilised in Public Relations as reported in mass media across Indonesia, Malaysia, and Singapore. This study examines articles regarding government narratives published from January to March 2020 in Detik.com, Straitstimes.com, and Thestar.com. A total of 22.338 news reports about the pandemic were retrieved from the respective media. The three media was selected due to its national reach and readership. Methods: This paper employs qualitative-thematic and content analysis to analyze the materials collected from internet news sources. The study was conducted systematically, involving several steps. A thematic analysis was performed on the government messages to reveal governments’ initial crisis intersecting concept of crisis rhetoric and framing typology in PR. Findings: The Indonesian Government adopted the rhetorical appeal of ‘kairos’, ‘ethos’, and ‘pathos’ as means of persuasion to build the frame of choice and issues in the messages to the public. The Malaysian Government exhibited ‘ethos’ and ‘pathos’ appeal to build frame of responsibility and action in the messages carried out by the Government in the mass media. Meanwhile, the Singapore government uses the rhetorical appeal of ‘logos’ and ‘ethos’ in creating frame of action, responsibility, and situations that exist in the news covering government statements from Singapore. Originality: Studies linking framing with rhetoric are scarce, mostly framing analysis focusing more on the journalist activities in constructing the frame within the news.https://journals.usm.ac.id/index.php/the-messenger/article/view/9048crisis-rethoricpandemicframe building
spellingShingle Diyah Indiyati
Akmar Hayati Ahmad Ghazali
Yulanda Trisula Sidarta Yohanes
Siti Chotijah
3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News
Jurnal the Messenger
crisis-rethoric
pandemic
frame building
title 3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News
title_full 3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News
title_fullStr 3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News
title_full_unstemmed 3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News
title_short 3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News
title_sort 3 southeast asian governments initial crisis rhetoric during the covid 19 pandemic in online news
topic crisis-rethoric
pandemic
frame building
url https://journals.usm.ac.id/index.php/the-messenger/article/view/9048
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