Memorable media messages of mental illness and implications for policy support: examining the influences of racial ingroup/outgroup recall

IntroductionIt is vital to understand how memorable media representations of mental illness influence perceptions about, and policies affecting, people managing mental illness.MethodUtilizing an experiment, this study empirically examines how ingroup/outgroup racial identity recall of those managing...

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Main Authors: Julius Matthew Riles, Abigail Adediran, Esther Akheituame, Guadalupe Madrigal, Elizabeth Behm-Morawitz
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Psychology
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Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1568155/full
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author Julius Matthew Riles
Abigail Adediran
Esther Akheituame
Guadalupe Madrigal
Elizabeth Behm-Morawitz
author_facet Julius Matthew Riles
Abigail Adediran
Esther Akheituame
Guadalupe Madrigal
Elizabeth Behm-Morawitz
author_sort Julius Matthew Riles
collection DOAJ
description IntroductionIt is vital to understand how memorable media representations of mental illness influence perceptions about, and policies affecting, people managing mental illness.MethodUtilizing an experiment, this study empirically examines how ingroup/outgroup racial identity recall of those managing mental health conditions may condition respondents' perceptions of mental illness more broadly, including support for allocating mental health resources.ResultsFindings suggest that the ingroup/outgroup racial identity recall of a memorable media message significantly predicts broader culpability judgments of people managing mental illness and support for mental health-related policies. Unexpectedly, memorable media message recall of racial outgroups was associated with less perceived culpability for a mental illness than recall of racial ingroups. However, content analysis of the recalled messages reveals that, among other cues, explicit emphasis of race, negative language, and perceived potential for messages to influence audiences were most pronounced during recall of racial outgroups with mental illnesses than recall of racial ingroups.DiscussionImplications of patterns for health disparity support for mental illness, as well as mediated memorable message research are discussed.
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spelling doaj-art-bfd9a4aad0d44e92afa3e30141e96f092025-07-23T13:48:43ZengFrontiers Media S.A.Frontiers in Psychology1664-10782025-07-011610.3389/fpsyg.2025.15681551568155Memorable media messages of mental illness and implications for policy support: examining the influences of racial ingroup/outgroup recallJulius Matthew Riles0Abigail Adediran1Esther Akheituame2Guadalupe Madrigal3Elizabeth Behm-Morawitz4Department of Communication, University of Missouri, Columbia, SC, United StatesDepartment of Communication, University of Missouri, Columbia, SC, United StatesDepartment of Communication, University of Missouri, Columbia, SC, United StatesDepartment of Communication, University of California, Santa Barbara, Santa Barbara, CA, United StatesDepartment of Communication, University of Missouri, Columbia, SC, United StatesIntroductionIt is vital to understand how memorable media representations of mental illness influence perceptions about, and policies affecting, people managing mental illness.MethodUtilizing an experiment, this study empirically examines how ingroup/outgroup racial identity recall of those managing mental health conditions may condition respondents' perceptions of mental illness more broadly, including support for allocating mental health resources.ResultsFindings suggest that the ingroup/outgroup racial identity recall of a memorable media message significantly predicts broader culpability judgments of people managing mental illness and support for mental health-related policies. Unexpectedly, memorable media message recall of racial outgroups was associated with less perceived culpability for a mental illness than recall of racial ingroups. However, content analysis of the recalled messages reveals that, among other cues, explicit emphasis of race, negative language, and perceived potential for messages to influence audiences were most pronounced during recall of racial outgroups with mental illnesses than recall of racial ingroups.DiscussionImplications of patterns for health disparity support for mental illness, as well as mediated memorable message research are discussed.https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1568155/fullmediamemorable messagesmental healthpolicy supportsocial identityrace
spellingShingle Julius Matthew Riles
Abigail Adediran
Esther Akheituame
Guadalupe Madrigal
Elizabeth Behm-Morawitz
Memorable media messages of mental illness and implications for policy support: examining the influences of racial ingroup/outgroup recall
Frontiers in Psychology
media
memorable messages
mental health
policy support
social identity
race
title Memorable media messages of mental illness and implications for policy support: examining the influences of racial ingroup/outgroup recall
title_full Memorable media messages of mental illness and implications for policy support: examining the influences of racial ingroup/outgroup recall
title_fullStr Memorable media messages of mental illness and implications for policy support: examining the influences of racial ingroup/outgroup recall
title_full_unstemmed Memorable media messages of mental illness and implications for policy support: examining the influences of racial ingroup/outgroup recall
title_short Memorable media messages of mental illness and implications for policy support: examining the influences of racial ingroup/outgroup recall
title_sort memorable media messages of mental illness and implications for policy support examining the influences of racial ingroup outgroup recall
topic media
memorable messages
mental health
policy support
social identity
race
url https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1568155/full
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