CONVENIENCE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH

Convenience sampling is widely used in business and management research, yet its application in quantitative studies is often criticized for lacking rigor and transparency. Despite its prevalence, structured guidance on its responsible use remains limited. This editorial discusses various types of c...

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Bibliographic Details
Main Authors: Mumtaz Ali Memon, Ramayah Thurasamy, Hiram Ting, Jun-Hwa Cheah
Format: Article
Language:English
Published: Sarawak Research Society (SRS) 2025-06-01
Series:Journal of Applied Structural Equation Modeling
Subjects:
Online Access:https://jasemjournal.com/wp-content/uploads/2025/07/JASEM90201-Memon-et-al.-2025.pdf
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