Marketing Research: History of Industry Development
The article deals with study of institutionalization of marketing research in the US. Three stages of history of this process were identified: birth of industry (1880–1900-s), when first marketing research were registered of advert agencies and academic scientists; development (1920–1920-s), i. e. t...
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Main Author: | D. G. Tsybikova |
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Format: | Article |
Language: | Russian |
Published: |
Plekhanov Russian University of Economics
2025-05-01
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Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
Subjects: | |
Online Access: | https://vest.rea.ru/jour/article/view/2315 |
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