Marketing in automotive industry: methods for determining consumer properties at different stages of vehicle development
The role of marketing in modern automobile industry, methods of determining consumer properties of vehicles at various stages of development, as well as marketing research integration into the process of creating new models of vehicles have been studied. A comprehensive study of marketing methods us...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2025-06-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/6148 |
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| author | A. F. Kolbasov D. F. Karimov |
| author_facet | A. F. Kolbasov D. F. Karimov |
| author_sort | A. F. Kolbasov |
| collection | DOAJ |
| description | The role of marketing in modern automobile industry, methods of determining consumer properties of vehicles at various stages of development, as well as marketing research integration into the process of creating new models of vehicles have been studied. A comprehensive study of marketing methods used in the automotive industry to identify and evaluate consumer properties of vehicles has been carried out. Marketing tools integration into the process of vehicle development at different stages from segment selection to production model release has been analyzed. The methods of system analysis, comparative analysis, as well as generalization of leading automakers’ practical experience were applied. The main methods of determining consumer properties of vehicles have been analyzed, including comparative analysis with competitors, conducting focus groups, using the car clinic method, and organizing consumer test drives. The key consumer properties of vehicles from the marketing point of view have been identified. Effective application of marketing methods at all stages of vehicle development allows to create products that maximally meet consumers’ expectations. The key factors of success are continuous market analysis, close interaction of marketers with design engineers and designers, as well as flexibility in adapting the characteristics of a developed vehicle to the changing preferences of the target audience. |
| format | Article |
| id | doaj-art-bd0e2bf9c5964e19b890c7ba4d29f6d3 |
| institution | Matheson Library |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-bd0e2bf9c5964e19b890c7ba4d29f6d32025-06-30T09:06:33ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152025-06-010413914510.26425/1816-4277-2025-4-139-1453395Marketing in automotive industry: methods for determining consumer properties at different stages of vehicle developmentA. F. Kolbasov0D. F. Karimov1Directorate for Electric Vehicles Development of the Moscow Metro State Unitary EnterpriseCentral Scientific Research Automobile and Automotive Engines Institute “NAMI”The role of marketing in modern automobile industry, methods of determining consumer properties of vehicles at various stages of development, as well as marketing research integration into the process of creating new models of vehicles have been studied. A comprehensive study of marketing methods used in the automotive industry to identify and evaluate consumer properties of vehicles has been carried out. Marketing tools integration into the process of vehicle development at different stages from segment selection to production model release has been analyzed. The methods of system analysis, comparative analysis, as well as generalization of leading automakers’ practical experience were applied. The main methods of determining consumer properties of vehicles have been analyzed, including comparative analysis with competitors, conducting focus groups, using the car clinic method, and organizing consumer test drives. The key consumer properties of vehicles from the marketing point of view have been identified. Effective application of marketing methods at all stages of vehicle development allows to create products that maximally meet consumers’ expectations. The key factors of success are continuous market analysis, close interaction of marketers with design engineers and designers, as well as flexibility in adapting the characteristics of a developed vehicle to the changing preferences of the target audience.https://vestnik.guu.ru/jour/article/view/6148automotive industrymarketingconsumer propertiesvehicle developmentresearch methodsautomobile market analysisvehicle developmentautomobile market analysiscompetitiveness |
| spellingShingle | A. F. Kolbasov D. F. Karimov Marketing in automotive industry: methods for determining consumer properties at different stages of vehicle development Вестник университета automotive industry marketing consumer properties vehicle development research methods automobile market analysis vehicle development automobile market analysis competitiveness |
| title | Marketing in automotive industry: methods for determining consumer properties at different stages of vehicle development |
| title_full | Marketing in automotive industry: methods for determining consumer properties at different stages of vehicle development |
| title_fullStr | Marketing in automotive industry: methods for determining consumer properties at different stages of vehicle development |
| title_full_unstemmed | Marketing in automotive industry: methods for determining consumer properties at different stages of vehicle development |
| title_short | Marketing in automotive industry: methods for determining consumer properties at different stages of vehicle development |
| title_sort | marketing in automotive industry methods for determining consumer properties at different stages of vehicle development |
| topic | automotive industry marketing consumer properties vehicle development research methods automobile market analysis vehicle development automobile market analysis competitiveness |
| url | https://vestnik.guu.ru/jour/article/view/6148 |
| work_keys_str_mv | AT afkolbasov marketinginautomotiveindustrymethodsfordeterminingconsumerpropertiesatdifferentstagesofvehicledevelopment AT dfkarimov marketinginautomotiveindustrymethodsfordeterminingconsumerpropertiesatdifferentstagesofvehicledevelopment |