The construction of the definition of behavioural marketing in the perspective of the philosophy of science. An attempt at international confirmation

The construction of the definition of behavioural marketing in the perspective of the philosophy of science. An attempt at international confirmation

Objectives The aim of the article is to discuss the definition of behavioural marketing, an attempt to conceptualise and confirm it in the international dimension. Such a goal is an open scientific problem, arising from the lack of a precise definition of the category under study, or, in other words...

Full description

Saved in:
Bibliographic Details
Main Author: Jan Władysław Wiktor
Format: Article
Language:English
Published: Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie 2025-07-01
Series:Journal of Modern Science
Subjects:
behavioural marketing
definition
confirmation
qualitative research
international survey
Online Access:https://www.jomswsge.com/The-construction-of-the-definition-of-behavioural-marketing-in-the-perspective-of,207591,0,2.html
Tags: Add Tag
No Tags, Be the first to tag this record!
Login for hold and recall information

Internet

https://www.jomswsge.com/The-construction-of-the-definition-of-behavioural-marketing-in-the-perspective-of,207591,0,2.html

Similar Items