Enhancing consumer loyalty through Islamic experience-based marketing in legendary culinary businesses

Enhancing consumer loyalty through Islamic experience-based marketing in legendary culinary businesses

Purpose – This study examines the impact of the Islamic experiential marketing strategy and value co-creation on customer loyalty, considering customer satisfaction as a mediating variable. This study develops a model integrating subjectivist spirituality within Islamic marketing to improve consumer...

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Bibliographic Details
Main Authors: Wulan Dayu, Muhammad Ramadhan, Yenni Samri Julianti, Hasrul Affendi Bin Mohmad Razali
Format: Article
Language:English
Published: LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis 2025-06-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Subjects:
islamic marketing strategy
value co-creation
customer loyalty
subjectivism spirituality
consumer experience
Online Access:https://ejournal.isnjbengkalis.ac.id/index.php/iqtishaduna/article/view/2369
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