ROLE AND SIGNIFICANCE OF INTANGIBLE RESOURCES AND ASSETS IN E-COMMERCE
He concept, types of intangible resources and assets, prerequisites for increasing their role and importance in the modern conditions of the pandemic and in the process of getting out of it (especially their own trademarks and business reputation of trade organizations), recommendations for improvin...
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Main Authors: | S. Panasenko, V. Cheglov, A. Shishkin |
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Format: | Article |
Language: | Russian |
Published: |
North Caucasus Federal University
2022-02-01
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Series: | Вестник Северо-Кавказского федерального университета |
Subjects: | |
Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/411 |
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