Li, S., Zhang, Y., Tang, Y., Zhao, W., & Yu, Z. (2025). Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role. MDPI AG.
Chicago Style (17th ed.) CitationLi, Shugang, Yuqi Zhang, Yixin Tang, Wenjing Zhao, and Zhaoxu Yu. Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role. MDPI AG, 2025.
MLA (9th ed.) CitationLi, Shugang, et al. Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role. MDPI AG, 2025.
Warning: These citations may not always be 100% accurate.